Having a digital prescence with ever expanding and excelarative mediums like you tube, facebook Instagram etc, people want to be stimulated in a matter of seconds otherwise they are clicking off. To put it bluntly, we are getting lazy. A large majority of people dont want to read.
I have enjoyed expanding my skills into video and animation and trantioned myself from a flash background into a smarter quickerpaced affter effect. Clients identity must be ever adapting in today'ssociety as one can be dubbed old fashioned very quick with young millenials at the drop of a hat. Facebook can be thanked for that but accelaration of our thinking means we as the human race are expanding rapidly annd in some cases effectively. Hense why video animation is allowing ones design to keep up with whatever time the customer allows us.