I was approached by a friend and Cyclist to partner with him and create a fashion label for enthusiasts of the two wheel vehicles. Having previously launched a successful label of course my answer was yes. My first label was again in partnership with another named Black money. That was my first baptism of fire with the fashion world. It also gave me the skills in resource and research management and screen printing that really gave me the confidence to Designn direct Carshim.
For Carshim we as a brand produced around 36 articles of fashion wear ranging from t-shirts to Shirts, caps and Stylishly designed business shirts. Caps and cycling tops were also design for the venture. I had full control over the branding and identity of the label and was very lucky to have a savvy partner as well in the field of business. It was a bleast while it lasted.